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Salt & Knot’s identity proves less can be more. The Novel Co. used... - The Brand Identity
Published by The Brand Identity on August 28, 2025.
Design notes
Salt & Knot’s identity proves less can be more. The Novel Co. used Futura with custom touches – a pretzel-shaped ampersand and knot detail in the ‘N’ – plus an unexpected peach and blue palette instead of typical bakery browns. Explore their complete portfolio below ↓
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Deep Clone · React 19 + Framer Motion
Interactive Sandbox & Production Code
Reverse-engineered 1:1 component with spring physics, accessible keyboard controls, and modular Tailwind CSS.
Reference details
- Creator
- The Brand Identity
- X handle
- @TweetsByTBI
- Published
- August 28, 2025
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- 3 visual references
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